In the promotional products industry, having a strong online presence and following is important to be able to attract customers and drive sales. There is big competition for identical or similar products. So how do you stand out amongst the competition?

Here are some strategies and page ideas to consider for your website.

1. Homepage Optimization:
   • Ensure that your homepage clearly communicates how your product is unique and value it provides.
   • Include relevant keywords in the page title, meta description, and headings to improve search engine visibility.
   • Showcase featured products or promotions to entice visitors to explore further.
     
2. Product Pages:
   • Create dedicated product pages on your domain for your most popular items.
   • Optimize these pages with high-quality images, detailed descriptions, and customer reviews.
   • Incorporate transactional keywords naturally into the content to improve organic search rankings.
     
3. Category Pages:
   • Organize your products into logical categories and create separate category pages.
   • Use descriptive category names and include relevant keywords to enhance search engine optimization (SEO).
   • Provide navigation links to easily browse through different product categories.
     
4. Blog or Resource Section:
   • Establish a blog or resource section on your main domain to provide valuable content related to promotional products.
   • Publish articles, guides, and tutorials that address common customer questions or concerns.
   • Optimize blog posts with transactional keywords and internal links to product pages.
     
5. FAQ Page:
   • Create a frequently asked questions (FAQ) page to address common questions about your products and services.
   • Include transactional keywords in the questions and answers to improve visibility in search results.
   • Keep the FAQ page updated regularly with new information as needed.
     
6. Testimonials or Case Studies:
   • Showcase testimonials or case studies from satisfied customers
   • Highlight success stories and real-world examples of how your products have helped clients achieve their goals.
   • Incorporate relevant keywords in the testimonials or case study titles and descriptions.
     
7. Contact and Order Forms:
   • Make it easy for visitors to contact you or place orders directly from your main domain.
   • Include clear calls-to-action (CTAs) and optimize the forms for user-friendliness.
   • Utilize transactional keywords in the CTAs and form fields to encourage action.

By implementing these strategies and creating targeted pages on your website, you can improve your online visibility, attract more visitors, and compete effectively against competitors with sample stores on their own domains. Remember to monitor your website