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HOW WE HELP

Built custom, with love

We build custom digital solutions.

5-star rated husband + wife team in Saratoga County helping businesses
build
love
grow

their online presence with custom digital solutions.

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Past Work

5-Star Rated

Saratoga County, NY

Web Design Our websites are custom, easy to manage, and built to outperform. Web Development We make custom digital solutions that can amplify your business. In-person Events Join Reina and Tony for hands-on workshops, like Latte Learning. Branding Identity packages including logos, style guides, print, and social templates. E-commerce Shops Sell products or services with payments, inventory, and shipping. SEO Rank higher on search engines and AI, converting visitors into customers. Digital Media Photography, videography, editing, and custom music to bring your brand to life.

11+

#1 in Saratoga County

We’re a 5-star rated team

Our clients aren’t just customers; they’re creative partners, integral to each project’s unique journey.

We get back to you fast

we explain things easily

we always follow through

we make things simple

we ask the right questions

we keep it 💯

we are authentic

we are easy to reach

we test our work

we stay within budget

we send memes and gifs

we’re pretty funny 😅

we're honest

we love what we do

we've been doing it for a combined 30 years

we get back to you quick

we explain hard things easily

we'll always follow through

we ask needed questions

we keep it 💯

we are authentic

we are easy to reach

we test our work

we stay within budget

we send memes and gifs

we’re pretty funny 😅

we're honest

we love what we do

we've been doing it for a combined 30 years

We get back to you fast

we explain things easily

we always follow through

we make things simple

we ask the right questions

we keep it 💯

we are authentic

we are easy to reach

we test our work

we stay within budget

we send memes and gifs

we’re pretty funny 😅

we're honest

we love what we do

we've been doing it for a combined 30 years

we get back to you quick

we explain hard things easily

we'll always follow through

we ask needed questions

we keep it 💯

we are authentic

we are easy to reach

we test our work

we stay within budget

we send memes and gifs

we’re pretty funny 😅

we're honest

we love what we do

we've been doing it for a combined 30 years

21 years

of experience

       
 
 
 5.0 
   Top Rated Webshop 2026 
 verified by Trustindex 
 Trustindex verifies that the company has a review score above 4.5, based on reviews collected on Google over the past 12 months, qualifying it to receive the Top Rated Certificate.

Not Just Digital

We host in-person events around the Capital District

The Things We Carry October 22, 2026Latte Learning | Women's Networking

Be Seen

Shadow Work

Behind-the-scenes filming and photography for the planners, the preparers, and the quiet forces who make it all look easy.

Explore Shadow Work

Reina

Behind the scenes — videography in action

The Creative Director
Tone

Multi-purpose content

For Reels + Stories

The raw, in-between footage is what the algorithm (and your audience) actually wants.

For LinkedIn

A profile that proves you do the thing is the most authentic flex there is.

For your site

Seeing is believing. Video shows your audience what you do, not just what you say.

Our Blog

September 2, 2026

After The Off-Script Event
July 27, 2026

One Girl, Two Chapters
July 18, 2026

Our Hybrid AI Approach
July 17, 2026

Lattes + Kicks Event: Recap
June 26, 2026

Website Feng Shui: Part 3 – Data
June 9, 2026

Website Feng Shui: Part 2 – Content

Fun Fact!

You don’t have to be ashamed of your website.

Give your digital visitors some peace of mind with a website that not only works, but wows.

Zero subscription fees
Advanced + AI functionality
Own your own website
Email + hosting available

See our work

Let’s Chat

Professional Services

HR Ninja
Multi-Audience Brand System

Clear positioning across fractional HR, career coaching for women 30-50, and self-defense for girls and women, without diluting the bold HR Ninja voice.

Proof-First Photo + Video

On-brand media with power poses, black belt moments, and approachable energy for stages, gyms, boardrooms, social, and the website.

Seamless Web + Social Presence

A fully branded digital footprint so LinkedIn, Instagram, Facebook, and lisaboucher.com feel like one confident, courageous brand.
Restaurants & Cafés

Bars without Boundaries
Interactive Drink + Station Menus

We built a browsable menu system for cocktails, mocktails, and stations so couples and planners can pre-visualize their bar.

On-Site Photo + Video Session

A full on-site shoot capturing their vintage trailer, real events, and behind the bar moments to bring authenticity to the new site.

Conversion Increase

Since going live in November of 2025, they have had a +25% increase in weekly inquiries and +35% increase in bookings.
Non-profits & Community

Albany Ride for Missing Children
Unified Platform

Combined registration, donations, and event info into one site that honors the mission and inspire action.

On-scene Photography Services

We joined the Albany Ride for Missing Children in person, capturing heartfelt moments of unity, emotion, and hope.

Community Connection

Tools that empower riders, their families, and the event’s sponsors to engage year-round.
Restaurants & Cafés

The Divot
On-site Photo and Video

We spent time on site with the culinary team, photographing dishes, filming details, and gathering the story behind the menu. The visuals we produced became ready to use across web, social, and menus.

Content Strategy and Creation

We planned and created optimized content that brought their story, menu, and brand to life while improving how the site performs in search.

Interactive, Filterable Menu Experience

We designed a menu system that lets guests sort by category and explore dishes with ease, giving the restaurant a faster, more engaging way to showcase their food and improve on site performance.
Old Wisdom Bookkeeping
Landing page redesign

We replaced an outdated landing page with clearer hierarchy, calmer visuals, and a stronger path to contact.

Animated logo

The owl mark gets a subtle animation on load, giving the brand a little life without distracting from the offer.

Built to build upon

Sections, content patterns, and structure were set up so Old Wisdom can expand into more pages as services and capacity grow.

Trust-forward copy

Messaging leans into clarity and calm for small businesses looking for bookkeeping help without the intimidation of a dense finance site.
Professional Services

Findlay Vinyl Portal
Workflow Automations That Save Time

We replaced manual processes with a structured, role-based workflow that guides every job from intake to production.

Custom Developed Business Software

We developed this purpose-built plugin tailored to the unique needs of the pool cover manufacturing industry.

Works on Any WordPress Website

Deploys as a self-contained business application on virtually any WordPress installation while maintaining its own secure employee interface.

Centralized Project Management

Unified customer information, measurements, photos, relevant files, approvals, and activity history into a single workspace.
hotel à toi
5 years, 3 brand overhauls!

We have now worked with à toi through multiple rebranding cycles, refining the website, design direction, and conversion paths each time.

Quick (one-week) turnaround

From Figma to production in seven days: copy structure, layout, responsive polish, and launch-ready forms.

Two landing pages in one

Paired campaign pages, one tuned for events and one for PR outreach, so each audience lands on a focused story with its own call to action.

Custom SMTP forms

Reservation and inquiry forms deliver reliably through Mailgun SMTP, with submissions hitting the client inbox cleanly and staying easy to monitor.

Hosted on our cloud servers

Both pages run on 3tone Digital’s cloud hosting, fast, monitored, and ready for quick copy or creative swaps as the opening campaign evolves.
Operation Tooth Fairy
Two-week turnaround

From brief to launch-ready: structure, copy, motion, and responsive polish without waiting on a longer website build.

Interactive features

Custom fairy animation sits on the page as a brand moment kids notice and adults remember, without slowing the experience down.

Client-hosted handoff

We designed and shipped the page so Operation Tooth Fairy could host it themselves, keeping control of DNS, updates, and future iterations.

Capital Region famous

Copy and layout frame the initiative as local oral health advocacy: supply kits, classroom education, and a clearer path to prevention across Albany schools and partners.
E-commerce & Retail

Sanders Meat Market
We provided 100% on-site photo + video

Very hands-on footage from the behind the counters of this family butcher and grocery store.

Optimized data and display

Grocery categories, meat cuts, and all shop items are used and linked throughout the website.

Online e-commerce shop and POS integration

The website is connected to the establishment’s point-of-sale and online ordering system
Restaurants & Cafés

One Girl Cookies
Seamless Shopify to WordPress Migration

The client was tired of the restrictive and upsell-y nature of Shopify, the shop was seamlessly moved over from Shopify to WordPress. This allows for far more customization and optimization for both search engines and the buyer process.

Two Sites, One Roof

We host and maintain two websites for this client, both well-known establishments in Brooklyn New York.

Client Since 2023

Each Christmas, One Girl Cookies sends us a box of their whoopie pies and cookies. They love us and the feeling is mutual

Custom In-house WooCommerce Plugins

We’ve built finely-tuned and specialized plugins from capturing cake inscriptions to scheduling pickups.
Bella Heart
On-site photo and video

We planned and captured photo and video assets so the page feels personal and local, not stock-driven.

Logo design

A custom mark and wordmark give Bella Heart Strategies a clear identity that works on the landing page, social, and future brand touchpoints.

Interactive storytelling

Scroll-friendly storytelling sections walk visitors through services and approach instead of burying the offer in long paragraphs.

Consulting launch ready

The page is tuned for inquiries from nonprofits and community-focused businesses looking for partnership and engagement support.
Professional Services

Grounded Electric
Local SEO Built for Service Areas

A scalable location-based SEO structure was created to help the company rank for electrical services across multiple counties, cities, and towns throughout New York’s Capital Region.

Designed to Convert Visitors

The new website guides users toward calling, requesting estimates, and submitting service inquiries through strategically placed calls-to-action and streamlined contact forms.

Showcases Trust and Expertise

Customer reviews, certifications, awards, team profiles, and project galleries were integrated throughout the site to reinforce credibility and help convert prospects into customers.