Online presence is a statement of trust, creativity, and dedication. Pamco, Canada’s reliable leader in sexual and reproductive health, teamed with 3tone Digital to completely rethink, design, and develop its digital platform.
The goal was to design a modern, user-friendly e-commerce website that not only supports Pamco’s core values of accessibility, education, and diversity but also paves the way for future expansion.
Building a new Pamco e-commerce websiteLinking Technology + Trust
Pamco needed a little more than just a cosmetic update. The mission was to transform an old-school website into a modern, 300+ page WooCommerce shop suitable for retail customers, nonprofits, and healthcare professionals alike.
The project merged Tony’s tech with Reina’s creative vision to create a website that is as simple to use as it is vastly functional with four distinct pillars to create a rich user experience:
Trust
Professionalism
Innovation
Inclusiveness
- Elegant & Trustworthy: Anchored by “Your Trusted Source”, gradients and respectful iconography convey health and wellness, reassuring customers of Pamco’s dedication to excellence.
- Professional & Minimalist: Clean, custom product close-ups set against ensure every website visitor feels informed and protected.
- Futuristic & Innovative: Modern design highlights Pamco’s forward-looking approach to healthcare innovation.
- Empowering & Inclusive: Graphics and photos highlight Pamco’s commitment to inclusiveness, recognizing groups of individuals.
Sexual health and wellness e-commerceImpactful Design + Development
Pamco’s new website supports both online retail purchases as well as bulk sales for non-profits, featuring secure payments and easy navigation.
Custom iconography, imagery, and simplified mega menus make browsing through over 200 products and 300+ pages a breeze. The responsive design guarantees perfect performance on any device, ensuring fast loading and accessibility wherever you are.
By migrating decades of instructional content and pairing it with new, SEO-optimized material, Pamco is positioned as both an educator and a top retailer.
Exclusive behind the scenes lookThe 3tone + Pamco Process
Every great project has a story. Here’s how we brought Pamco’s vision for a new e-commerce website to life:
Discovery & Strategy:
Through initial Zoom meetings and market research, we aligned Pamco’s goals with the needs of its diverse customer base.
Design Prototyping:
Reina created visual themes and wireframes that combined aesthetics with functionality, ensuring a design that is both attractive and practical.
Development & Integration:
Tony built a robust WooCommerce backend and included a minimal amount of plugins to simplify bulk ordering and introduce dynamic pricing strategies.
Content Migration:
By enhancing SEO and readability, we preserved Pamco’s rich legacy of instructional materials, making valuable knowledge more accessible than ever.
Testing & Launch:
Rigorous quality assurance across multiple devices, followed by a rollout, assured a seamless transition and flawless user experience.
Pamco’s website journey illustrates the power of intentional digital transformation. Whether you’re upgrading a legacy platform or launching your own health brand, 3tone Digital can provide solutions that blend speed, innovation, and beauty.
