KitKat Marketing: Practical Ideas for Your Brand

While fads pass, classic marketing ideas evolve but never truly change.

Take KitKat. KitKat created a legacy, and even your small business can choose some lessons from it.

Simplicity and messaging are keyWhy Does KitKat’s Branding Work?

KitKat’s branding success is attributed to its simple idea and consistent repetition. To replicate KitKat’s approach, identify your core message and incorporate it into all digital marketing efforts.

Design for recognition, not just aesthetics, with clear CTAs and visuals.

Audit your brand’s visual consistency and remove unnecessary fluff to serve your message and overall user experience.

Continuously Reproduced Simple Idea

KitKat invented nothing; they own “break.” Their “Have a break, have a KitKat” and “Break me off a piece of that KitKat bar” taglines are a masterclass in consistency.

Every ad, social post, and package change supports this idea and wording. Some tips:

• Clearly state your main point of view (e.g., “efficiency,” “modern,” “innovation”).
• Bake that consistency into your website, emails, and digital marketing efforts.

Design for Appreciability, Not Just Beauty

Visual consistency is crucial, and webpage filler should align with user experience or message.

People immediately recognize KitKat’s red-and-white hue and strong typeface. Their website reflects similar simplicity: just straightforward CTAs and snackable graphics, without clutter. Some tips:

• See how visually consistent your brand is. Does the look of your LinkedIn banner fit your website?
• Cut webpage filler. Remove anything that runs counter to your user experience or message.

Break me off a piece of those…Digital Marketing Lessons from KitKat

Social media is not just about posting; it tells a story and (sometimes) engages with community. KitKat’s Instagram uses clever quips, user-generated content, and campaigns like #BreakTime to establish a lifestyle.

Repurpose content across platforms, work with micro-influencers, and convince consumers to become advocates through contests, surveys, and user-generated content. Some tips:

• Change the tone but repurpose material across several platforms. LinkedIn appreciates thought leadership; TikTok excels with humor.
• Work with your community, not against it.

Convince Consumers to Become Advocates

KitKat’s campaigns invite involvement (e.g., custom wrappers, vote on new flavors). The outcome? Fans see themselves as collaborators rather than just consumers.

• Run contests, surveys, or “tag us” challenges.
• Share user-generated content (with permission) to foster community.

Your 24/7 Silent Sales TeamYour Website is a Brand Ambassador

KitKat’s website is user-friendly, fast, and fast. To improve your own website, test it with PageSpeed Insights, analyze user behavior with heatmaps, and use data-driven decisions. Track metrics like social engagement, bounce rates, and conversion rates to refine performance. Some data-driven tips:

• Test your website using tools like PageSpeed Insights. Aim for load times under three seconds.
• Analyze user behavior with heatmaps to see where they click or bounce.
• Track meaningful metrics: social engagement, bounce rates, and conversion rates.
• A/B test headlines, CTAs, and landing pages to refine performance.

TL;DRKitKat’s Successful Branding Recipe

• Have one core idea. Keep it consistent everywhere.
• Marketing: Engage, don’t just broadcast.
• Technology: Design for humans, not algorithms.

Ready to create a sticky brand? At 3tone Digital, it’s getting stiiiiiicky and we help companies craft unique identities – no chocolate necessary. Let’s chat!

P.S. Hungry for more? Explore our web design portfolio featuring some high-quality and high-converting restaurant websites or learn why your restaurant website needs a makeover.