Happy Hump Day! I’m feeling refreshed and ready to dive into a new week—especially after being sidelined with a awful cold last week and missing out on my lattes. But now, with my latte in hand, I’m back and energized, ready to tackle your digital strategy!

This week’s newsletter is all about the power of a cohesive digital strategy. It’s not just about having a great website—it’s about integrating all your channels, from social media to event marketing. When these elements work together, they creates maximum reach and engagement.

Why Digital Strategy Matters for Website, Social Media & Event Marketing

Whether you’re trying to increase brand awareness, drive sales, or engage your audience, your website, social media platforms, and event marketing all need to support each other. Here’s why:

Your Website: This is often the first place people interact with your brand. It should reflect your latest products, services, events, and promotions. If it’s outdated or misaligned with your social media messaging, visitors will be confused and bounce off.
Social Media: Your social platforms are where your audience is most active and engaged. They allow you to push out real-time content, share updates, and drive traffic to your website or promote events. But if your social media strategy doesn’t align with your website content, you risk sending mixed messages.
Event Marketing: Events are a powerful way to connect with your audience in person. Whether physical or virtual, they serve as a key touchpoint in the customer journey. If event details (like timing, location, and registration links) aren’t consistent across your website and social media, you create confusion and potentially miss out on attendees.

The Gap in the Chain

Without an aligned digital strategy, one of these channels can fall behind, leaving a gap that diminishes your overall reach and impact. These gaps mean lost opportunities and missed connections with your audience.

Alright, buckle up, because I’m about to rattle off a list of must-haves for your checklist.

Tip of the Week: Create a Digital Strategy Checklist to Stay Organized

Website Updates

Update Homepage: Confirm your homepage reflects current offers, promotions, or events.
Check Links: Test all links on your site (internal and external) to confirm they’re working.
SEO Optimization: Review and update page titles, meta descriptions, and keywords for SEO.
Update Product/Service Pages: Make sure all products, services, and offerings are current and accurate.
Contact Information: Verify that your contact details (email, phone, address) are correct.
Team and Bio Updates: Confirm staff profiles and team bios are updated if applicable.
Event Pages: If promoting an event, confirm details (time, date, location) are correct on all channels.
Blog Content: If you have a blog, check that all recent posts are published and correctly linked.

Social Media Updates

Post New Content: Share any new offers, blog posts, or services available on your website.
Event Promotion: Promote any upcoming events with clear call-to-actions and links to your website or registration page.
Engage with Followers: Respond to comments, DMs, and mentions regularly to keep your community engaged.
Hashtags and Keywords: Use relevant hashtags and keywords to increase visibility and engagement.
Stories/Live Updates: Use features like Instagram Stories or live videos for real-time updates about products, services, or events.

Event Marketing Updates

Event Details Consistency: Confirm all event information (date, time, location, speakers, etc.) is up-to-date across your website and social media.
Registration Links: Make sure your event registration page is linked everywhere—on your website, social media, and email campaigns.
Event Promotion: Post teasers, countdowns, and sneak peeks across social media.
Event Reminders: Send reminder posts on social media and emails leading up to the event.
Follow-Up Content: After the event, post highlights, recap videos, or images on social media and the website.
Engagement: Engage with attendees through social media (share their posts, tag them, etc.).

Keep Your Digital Strategy on Point

By staying organized and updating your website, social media, and event marketing in tandem, you’ll create a cohesive experience for your audience that builds trust and increases engagement.

Yes, I know, it sounds like a lot — and honestly, it is a lot! That’s exactly why we include tasks like these in our maintenance plans for clients. Contact us if you want more information on this.

Let’s be honest: you might know exactly what needs to be done, but actually getting it done… well, that’s the tough part when you’re busy building your business.

Remember, a gap in one channel creates a gap in your potential reach. So keep your digital strategy aligned and connected across all platforms!

Latte Cheers to a productive week!

Here is a recipe I plan on trying this week:

Café Borgia

4 Shots Espresso

Divide the chocolate chips, sugar (if using), cocoa powder and fine orange zest into two pre-heated mugs.
Pour two shots of hot espresso over each serving and stir.
Heat the milk to 160 degrees.
Twist a slice of orange zest over each cup to release the essence and drop on top of the foam for garnish.