While “Google” is synonymous with online searching, there are many other search engines worth optimizing for to reach niche audiences and markets. Join us as we dive into the diverse world of search engines and voice search optimization.
Key Topics:
• Diversifying Beyond Google: Learn how to optimize for search engines like Bing, DuckDuckGo, Yandex, Baidu, and Apple Maps.
• Bing’s Unique Benefits: Discover Bing’s different search console and understand why Bing often delivers a higher ROI, particularly among older and wealthier demographics who stick with default settings.
• Privacy-Focused Searches: Understand how to optimize for DuckDuckGo, a search engine that prioritizes user privacy.
• International Reach: Explore Yandex (Russia) and Baidu (China) to tap into these vast markets.
• Voice Search Revolution: With ChatGPT integrating with Siri on iOS this fall, learn how to optimize for voice search by:
• Writing content in a conversational tone.
• Creating FAQ pages with detailed answers for common questions.
• Focusing on long-tail keywords that mirror spoken queries.
Join us to stay ahead of the curve and ensure your SEO strategies are prepared for the future of search!
