New Website FOR FRIENDS OF THE LIBRARY
This was a complete website redesign project that significantly enhanced user experience and engagement. With the implementation of modern aesthetics and intuitive navigation, we revitalized the website’s visual appeal while elevating its functionality. The redesign not only captured attention but also improved usability, ensuring visitors can easily navigate and interact with the content.
Here are the before and after visuals of the home page, showcasing the comprehensive design overhaul. The left image shows the home page design using Weebly CMS and the right image is the modern website design using WordPress CMS.
The new website played a pivotal role in enhancing the organization’s image, consolidating its visual identity, and refining its communication strategy. It unified the representation of all Friends programs within the community, creating a cohesive brand presence.
BRAND STRATEGY
― Unified brand representation
― Improved online visibility
― Strategic brand alignment
BRAND IDENTITY
― Visual positioning
― Visual identity system
― Effective message delivery
COMMUNICATION STRATEGY
― Community building initiatives
― Consistent brand communication
We create exceptional web experiences together.
“We’re thrilled to see our online community thriving and look forward to continuing to support Clifton Park-Halfmoon library patrons with our new website.”
Let the data speak for itself
After launching the new website, the Friends experienced a significant uptick in visitor traffic and engagement. The revamped website not only attracted more users but also fostered deeper interaction with their community events and community programs. The reception from the library volunteers has been overwhelmingly positive, reflecting their appreciation for the enhanced accessibility and functionality of the site.
65%
Increase in New Users
10%
Increase in Engagement Rate
50%
Increase in Organic Traffic
1000+
Happy Community Members
Beautiful, User-Friendly Experience with Expert Assistance
“Reina is so accommodating, friendly and helpful. We have been blessed with her excellent technical skills and creativity, combining what was formerly two websites into one beautiful, easy-to-navigate website.”
Exceptional Service and Expertise: Transforming Two Websites into One Seamless Experience
