It’s New Year’s Day—a fresh start, the first blank page of a brand new chapter.
Welcome to the first edition of Latte Learning in 2025! As we start a new year, it’s the perfect time to set the foundation for growth. This month, we’re focusing on essential strategies for website optimization. Ready to jump in?
☕ Action Items for January: Plan & Audit for Growth
Conduct a Full Website Audit
The first step in kicking off the year with a clear strategy is a thorough website audit. It’s important to check for technical SEO gaps, broken links, page speed issues, and any outdated content. These issues can drag down your rankings and user experience. Start 2025 with a clean slate!
Set New Business & Marketing Goals
This is your time to define your objectives for the year. Break down your goals into measurable KPIs—be it traffic, conversions, or customer retention—and align them with your broader business strategy. Conversion rate, traffic sources (quality of traffic), and bounce rate are three KPIs you can evaluate to make data-driven decisions that directly impact your website’s effectiveness in driving business goals.
Did you know? 52% of businesses that set specific marketing goals are more likely to report success (source: HubSpot).
Improve Technical SEO: Focus on Mobile Speed & Core Web Vitals
Core Web Vitals (Largest Contentful Paint, First Input Delay, and Cumulative Layout Shift) are all important metrics that determine and directly impact your website being found and page speed.
These elements are critical for both your rankings and user experience. Improving these could lead to a 30% boost in conversions. The new year is the perfect time to fix some outstanding issues and zero in on making sure your site passes Google’s Core Web Vitals test, especially for mobile users—over 57% of global web traffic now comes from mobile.
Reevaluate Lead Generation Tactics & Define New KPIs
Ask yourself this: How effective is your lead generation strategy?
Take a hard look at your forms, lead magnets, and calls-to-action (CTAs). Are they optimized for conversions?
TIP: Simplify where necessary.
37% of visitors abandon forms if they’re too complex or lengthy (Source: Unbounce). Confirm the process is seamless, and define new KPIs to track lead quality and conversion rates.
? Take Action Now: Kick Off the Year with a Website Audit
Make this January the month you hit the reset button. Audit your site, set clear goals, and prepare to capitalize on every lead that comes your way.
Learn more about how we can help here.
Cheers to 2025 and starting the new year strong!
Matcha Latte Recipe
- ½ to 1 teaspoon matcha powder
- ¼ cup hot water
- ¼ cup coconut milk, warmed
- Maple syrup, or honey optional
Instructions
- Sift your matcha so it is lump-free.
- Spoon the matcha into a large mug. Add the hot water and whisk briskly, in an up and down motion, until frothy – about 30 seconds or so. Add the coconut milk and whisk until well combined.
- Taste and add additional water, coconut milk, and/or sweetener to your liking.
Notes
I used light coconut milk, but you could use full-fat coconut milk if you prefer a richer latte.
