Ruth&Co.

Brand Designer

https://ruthsadinsky.com

A Portfolio Built to Be Seen and Found.

Big Images, Small Load Time
No need for a CDN, our own locally developed tool helped resize, rename, and completely optimize Ruth&Co's large (and awesome) imagery.
Clean, Simple, Unintrusive Design
Keeping the large images front and center was the name of the game, and it turns out that working with a traditional designer was more fun than we thought!
Taxonomy Optimized Portfolio
Ruth&Co's portfolio of package branding, product design, traditional signage, and even websites was categorized (and reindexed) using easy-to-manage tags.

Tony and Reina, the driving force behind 3tone Digital, were outstanding partners throughout my website build. Their deep expertise resulted in a beautifully designed UI/UX that perfectly matched my vision. They not only understood my needs but also offered insightful suggestions that elevated the final product.

Ruth

Owner + Founder at Ruth&Co.

Challenge

Ruth&Co. was operating on an outdated Adobe Portfolio site that was difficult to update, lacked meaningful SEO structure, and limited how her work could be organized and discovered. Her portfolio relies heavily on bold, high-resolution imagery, which posed performance challenges, and her wide range of design work needed a clearer system for categorization and scalability.

Solution

We redesigned the site with a visual-first strategy, keeping large imagery front and center while ensuring fast performance through a custom-built internal tool that resized, renamed, and fully optimized every image. We restructured the portfolio using clean categories and flexible, easy-to-manage tags, improving search visibility and simplifying ongoing updates.

Ruth&Co.

Project Services

How we help Ruth&Co.

Website Redesign

Updating and modernizing an existing website with improved design, functionality, and user experience.

Menu Content Development

Writing clear, appealing descriptions for food and beverage items that support branding, decision making, and SEO.

Digital Launch Support

Handling the online rollout for new businesses including website setup, content collection, and coordinated updates.

Photo and Video Editing

Enhancing raw images and footage with color corrections, clipping, sound balancing, and export formatting for all platforms.

Website Design

Designing custom websites focused on clean layouts, responsive design, and user-friendly navigation that align with your brand and goals.

SEO

Improving website visibility in search results through on-page, off-page, and technical strategies.

Press play

ON THE 3s

Picked by
Tone

Show all