Shadow Work

The collaboration. Create what AI can’t fake.

Behind-the-scenes filming and photography sessions for the planners, the preparers, and the quiet forces who make it all look easy.

Book a Session

Event planning
Event setup
Decorating + styling
Teardown + cleanup
Behind-the-scenes
Team meetings
Rehearsals + run-throughs
Vendor coordination
Client + guest preparations
Brainstorming sessions
Content creation
Photoshoots
Workshops + retreats
Product launches
Service preparations
Stage + performance setups
Personal branding + LinkedIn content
Coaching + mentoring sessions
Packing + travel prep
Post-event resets
Quiet problem-solving moments
Authentic collabs in action
Whatever you're building in the shadows

Event planning
Event setup
Decorating + styling
Teardown + cleanup
Behind-the-scenes
Team meetings
Rehearsals + run-throughs
Vendor coordination
Client + guest preparations
Brainstorming sessions
Content creation
Photoshoots
Workshops + retreats
Product launches
Service preparations
Stage + performance setups
Personal branding + LinkedIn content
Coaching + mentoring sessions
Packing + travel prep
Post-event resets
Quiet problem-solving moments
Authentic collabs in action
Whatever you're building in the shadows

Be Seen

Before you even step into the room.

If you’re working on something and want authentic moments captured, let us help you tell the full story.

On-site photo + video
Custom sound production
Graphics design + branding
Dynamic subtitle captioning
Human-written narration
Casual + normal team <3

Reina

Behind the scenes — videography in action

The Creative Director

Multi-purpose content

For Reels + Stories

The raw, in-between footage is what the algorithm (and your audience) actually wants.

For LinkedIn

A profile that proves you do the thing is the most authentic flex there is.

For your site

Seeing is believing. Video shows your audience what you do, not just what you say.

How it works

We keep things easy.

You might not even notice us, until you see the results.

Tone

We arrive

We step into your day. No disruption, no “act natural.” You just do the thing you do.

We capture

From action shots to close-ups, we capture the moments that tell the story.

We edit

In our digital dark room — Filmora and Creative Suite, your moments are shaped.

We deliver

Files are delivered to you in formats that work for you.

Gear + Software

iPhone 16 Pro + 17 Pro Max
Canon Rebel T7i
M7 Gimbal
Zoom H8 Mics
Filmora
Macbook Pro

Some of the Latest

Moments captured

The Art of What We Do

Setup + Decorating BTS

This 2026 collaboration between 3tone Digital and Beyer Creative provided a space where art, storytelling, and business came together through a guided walk-through + digital experience.

Off Script Brand Experience

Event Planning BTS

A 2026 collaboration between Reina Ciccarone, Miranda VonFricken, and Jennifer Hendricks-Fogg, Off Script was a successful, full-service brand experience event.

Before + after

Behind-the-scenes filming and photography sessions for the planners, the preparers, and the forces who make it all look easy.

Planning 0%
Building 0%
Creating 0%
Setting up 0%
The event 0%
Tear down 0%

0% Shadow work — everything before and after the moment

0% The event — the slice that usually makes the highlight reel

On Instagram

@3tonedigital

Wherever we may roam

We’ll travel within thirty-three miles of Clifton Park, NY — Saratoga to Albany, Amsterdam to Troy.

Often, the most important work happens behind-the-scenes. That’s why capturing in the shadow moments matters just as much – sometimes even more!

— Reina Ciccarone

Bookings open · July + August

Let’s talk.

We’ll get back to you as soon as possible.

Shadow Work™