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Live Stream: Video JSON Schema (June 6th, 2024)

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The main focus of the video is on the use of structured data, specifically JSON schema, for videos on websites. We explain the benefits of structured data in improving search engine visibility and indexing. We demonstrate how to add structured data to a website, using an example from Search Engine Journal that discusses issues with Google indexing video URLs when using Content Delivery Networks (CDNs). And we show the process of generating and testing JSON schema and how to implement it on a WordPress site.

Additionally, we provide practical tips on using client emails as content for LinkedIn posts to establish expertise and build credibility.

We wrap up with a motivational note on creating lean-in moments for customers through valuable content and plan to continue their live stream series with more tips and discussions.


Video Transcript:

Welcome, everyone! Hey guys, this is number three of 3Tone Digital’s live streams. We’re aiming for seven in a row, so let’s get to it. Today, we’re going to discuss something in our field—technical stuff, web development, web design, marketing, digital marketing, or anything we find helpful.

Reina, want to introduce the show today?

Sure! This morning, we had an eventful day. We attended a chamber event, a business class about LinkedIn, especially with all the AI content being thrown at us. We wanted to learn something new and update our profiles. So, that’s why I’m dressed up today. We’ll talk more about it later, but LinkedIn is crucial for promoting our business and teaching people.

Is the music still on? Yeah, we’re just grooving. Now, you can hear us. We were freestyling, actually. If you listen back, maybe it’ll be on beat.

Video JSON Schema

Today, we’re going over something Reina found in an email—a JSON schema for videos.

Yeah, it was from Search Engine Journal. It talked about websites using CDNs and issues with Google indexing video URLs, which can cause errors. We’re going to pull up the article and show a live demo of how to add structured data to your website using 3tone Digital as an example.

Exactly. I’ll share our screen and show the article. It says Google case study shows the importance of structured data. Structured data can boost visibility by telling Google there’s a video on the page, its content, and more. This helps with search engine indexing across platforms like Google, Bing, and Yandex.

Another key point is that you can include transcripts of your videos, which also get indexed. Let’s go over this quickly. This company did a study on using expiring URLs with CDNs like Cloudflare, which can affect Google indexing.

We’ll show you how to add the structured data to your website. Here’s the code from Cloudflare. It’s an iframe with the source URL. It includes details like start time, title, and other attributes that help with SEO.

The second part is the JSON schema, which Google cares about. You can use a generator to create it, including the description, upload date, duration, URLs, and a thumbnail. Here’s an example schema with all necessary details.

You can test your structured data using Google’s Search JSON Tester. Make sure there are no errors before adding it to your site. We’ve added the video and the JSON schema to our WordPress blog for demonstration.

By reindexing the page in Google Search Console, Google will know about the video and can index it accordingly. This can be applied to other content types like reviews, services, and more.

Using structured data is essential for increasing visibility and reach. It’s becoming more necessary, so definitely implement it for your website.

LinkedIn

Now, let’s talk about LinkedIn. We attended a class today and learned some great tips. Did you know that 50% of users who visit your LinkedIn profile go to your website? Optimizing your LinkedIn profile is crucial. Make sure your about section, headline, and featured content are up to date.

We learned a lot about developing a system and being consistent with posting. Even when busy, you need to keep up with LinkedIn to make it work for your business.

One great tip we got was to use content from client emails as LinkedIn posts. It establishes you as an expert in your field. Another tip was to develop a system and stick to it, ensuring you can track your progress over time.

We went home and updated our photos and profiles right away. It’s important to keep your LinkedIn profile impressive and informative, not just a list of job experiences.

Creating lean-in moments for your customers is essential. When people learn something new, they lean in. Aim to create those moments through your content.

Bill from DigiSales taught us a lot today. Shout out to Bill McCormick for the valuable insights.

We’ll be back tomorrow with more tips and random talk. We’ll try to go live in the morning. Cheers!


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