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Energy is everywhere. I think up until about a few years ago, I would have thought about energy as something that only existed in physical spaces, but this is no longer the case.
Energy exists digitally, in the form of social posts, email, your website, Google reviews and whatever is representing your business.
And digital presence is very often seen before you even get the chance to speak and people learn about you before they have the chance to meet you.
When I started thinking about how Feng Shui applies to websites, imagery was one of the first things that came to mind. Similar to when you walk into a physical space, where do your eyes visually land? I personally scan the room and first look for colors, then scan the walls to see any art or anything that shows personality.
Images hold energy because they represent a moment in time. Ask yourself this, “Does my website image still represent me and my business?”
One of the current challenges that we are seeing businesses face is that their imagery doesn’t represent them or how they are operating today.
We are a small business, we know that things are constantly moving in new directions. While company growth is happening, the images on websites often stay exactly the same and that’s a problem. As you change so should your 24/7 digital presence, your website and digital energy.
We get it, this is no easy task.
We see this happen all the time. A business owner has grown over the last few years, but their website is still showing a version of them from when they first started.
We are not saying that you should go out and spend thousands of dollars getting a professional branding session done. While there is certainly value in professional photography, we don’t think it is the only way to create strong imagery for your website.
Some of our favorite website photos and videos have come from simply seeing business owners “in action”:
- Attending events
- Speaking at workshops
- Networking
- Participating in the community
Those moments are real. They show people interacting with you in your natural environment instead of a staged one. They capture the energy of what you actually do rather than what you are trying to create for a camera.
One of the easiest ways to build a collection of meaningful images is simply to put yourself in places where things are happening.
Many events have photographers already documenting the experience. Instead of viewing those photos as social media content, start viewing them as assets that can support your website and your brand story.
Another option is hiring a behind-the-scenes content creator.
At 3tone Digital, this is one of my favorite types of content to create because it captures and conveys clients in their natural element. There is only one goal capture you actually doing, not acting. When people can see you doing what you do, they begin to understand your story before a single conversation takes place.
Not to create a photoshoot, but to document what already exists. The preparation behind an event, the interactions with clients, and the moments in between are often the things that people connect with the most.
When I look at a website through the lens of Feng Shui, I ask a simple question. Do the images or videos still reflect the energy of the business today?
If the answer is no, it may be time to remove it, replace it, or create something that better represents where the business is now rather than where it used to be.
After all, if people are meeting your business digitally before they ever meet you in person, the energy they encounter should feel current, authentic, and aligned with who you have become.
Website Feng Shui Checklist: Images
As you review the images on your website, ask yourself the following:
☐ Does this image reflect who I am today?
☐ Does this image reflect the current version of my business?
☐ Would someone meeting me for the first time recognize me from these photos?
☐ Are my images consistent with my brand and messaging?
☐ Do my photos show the type of work I want more of?
☐ Are there photos of services, products, or offerings that I no longer provide?
☐ Are there team photos that need to be updated?
☐ Are there old event photos that no longer represent my business?
☐ Does the imagery feel authentic or overly staged?
☐ Do the images show personality and give visitors a sense of who I am?
☐ Do my images create the feeling I want visitors to experience?
☐ Are there stock photos that could be replaced with real photos?
☐ Do my images represent where my business is going, not just where it has been?
☐ Are there opportunities to incorporate photos from recent events, workshops, speaking engagements, or community involvement?
☐ Do I have a collection of current images that can be used across my website, social media, and marketing materials?
Final Question:
Ask yourself: “If someone knew nothing about me and only viewed the images on my website, what story would they walk away with?” If the answer doesn’t align with who you are today, it is time to create space for something new.
Website Feng Shui is the practice of organizing and maintaining your website so it reflects your business today. Similar to Feng Shui in a physical space, it focuses on removing digital clutter, improving flow, and creating a better experience for visitors.
A good rule of thumb is to review your website images every three months. As your business grows and evolves, your imagery should reflect your current services, brand, and personality.
Not necessarily. Professional photography can be valuable, but many effective website images come from real moments such as events, workshops, speaking engagements, community involvement, and behind-the-scenes content.
Images that authentically represent you, your team, your work, and your business environment. Visitors often connect more with real photos than stock photography or heavily staged images.
